Introducing Inthelifeofgray: Sustainable Blogger & Content Creator
We are happy introduce to the hive team, Nicol at inthelifeofgray, a sustainability fashion blogger and content creator.
With over 3,500 followers and growing each day, Nicol has a compact, targeted audience focused on sustainable, ethical, and eco-friendly fashion and beauty products. She has over 6 years of experience building and engaging with a dedicated audience on a regular basis.
Inthelifeofgray has promoted products and brands on various social media channels Instagram, Tik Tok, YouTube, Pinterest, and her own blog.
If you are interested in collaborating directly with Nicol, please fill out this short survey form using the link below:
Collaborations and Testimonials:
OGLmove ~ “The overall experience for us has been extremely good! Nicol presented our pieces in the best way possible for our audience. We hope we can work on another great project with you in the future.”
Nicole & Rose ~ “Nicol has been an absolute joy to work with! We were so excited to partner with her as her values around sustainability really align with our own. She went over and above to create really thoughtful and engaging content for Nicole & Rose and has been so supportive of our small business. We’re so grateful for Nicol and excited to continue collaborating with her!”
Deux Mains ~ “Pleasure to partner with Nicol! She is amazing and we love how she showcased our Ideal Crossbody Bag to her audience! Thank you so much, Nicol! We hope to partner with you again in the future.”
Wild Bloom Threads ~ “Working with Nicol was such a pleasure! I love her creativity and passion for sustainable fashion. It was so fun to collaborate with her and I loved how she showcased my items. I look forward to working with her again in the future!”
TRNSFRM ~ “I first want to thank you for being a blessing to my small business! There are so many roles and hats we have to wear as business owners and so much effort that’s unseen! So to have you be so flexible is unheard of and touching! Your honesty, effort, and willingness to produce content that we are both comfortable with was a dream come true for any collaboration! As a business owner, I value your punctuality and dedication to introduce our brand.”
Blue Urbane ~ “Nicol was so great to work with! She was super organized and thoughtful with all her ideas and content to help me build brand awareness. I really appreciated her flexibility, her attention to detail, and all the care that went into the collaboration. She is definitely my favorite blogger/instagrammer that I’ve worked with!”
Athena Newton ~ “Thank you so much for continuously supporting my brand and being such a strong advocate for sustainable/ethical fashion. You’ve gone above and beyond my expectations of promoting ATHENA NEWTON and I am forever grateful. Your hard work and dedication plays out seamlessly on your feed and your blog. You’re amazing at what you do, keep up the good work!”
VALANI ~ “Nicol was so wonderful to work with! She did so much more than what we agreed upon and what I expected. I really appreciate the extra effort she put into promoting VALANI. She even sent me all of the content she created without asking. I will definitely reach out again to collab in the future.”
Akala ~ “Nicol has been absolutely wonderful to work with. Her thoughtfulness and sincere consideration for what our brand stands for really shone through in the content she shared with her community. The whole process was seamless, and her communication was top-notch. We were so impressed by the quality of her content creation, as well as the details she made sure to include about our brand. It was great to see how she creatively mixed our piece into existing outfits, and the engagement created was above our expectations. We will certainly look to work with Nicol again in the future.”
Namna ~ “Our collaboration with Nicol was an incredibly positive experience. We are so grateful for her willingness to collaborate, especially because her values of sustainability and ethical sourcing in fashion align directly with our own. We particularly love her creativity when it came to styling our Ada overall. Throughout the week she used the overall in different combinations. Not only were they very creative (even we hadn’t thought of them!), but she also showed that we can reuse the same outfit in many different styles, thereby lessening our consumption and its impact on the planet. We really loved her different presentations! Being based in Medelin, Colombia has made it more difficult to reach an international audience. Our collaboration with Nicol allowed us to reach new followers who appreciate and value the work we do. Thank you so much!”
Jivanas ~ “By collaborating with Nicol we were able to reach new followers in our target demographic. We appreciate her focus on ethical sourcing and sustainability, keystones of the Jivanas brand. Nicol did a thorough job presenting and styling our sandals. She showcased them in many different ways, more than we expected, which we really appreciated. Hope to collaborate again. Thanks!”
Liz Alig ~ “Loved working with Nicol! She went over and above on her feature of one of our garments. We ask most partnerships to style a piece three different ways, but she styled the garment seven ways. She is such a genuine champion of sustainable fashion which brings a genuinely interested audience!”
Fiber ~ “Nicol was super responsive, flexible and easy to work with. She puts in the time to really show off your products and give them the attention they deserve! We enjoyed working with her.”
Boody ~ “Nicol is such a pleasure to collaborate with and we’re so thankful to have her as a Boody Ambassador. She creates beautiful content with thoughtful captions and is a great communicator. She always makes sure to tag us in photos, stories, etc. and is an amazing brand advocate. I highly recommend working with Nicol and am so appreciative to have her a part of our community.”
Triad Goodwill ~ “Working with Nicol was great! She is thorough and responsive and made the entire process easy. Her focus on sustainability and her positive outlook made her the perfect candidate to showcase our zero waste company. We would highly recommend her to anyone interested in boosting their reach to a targeted audience focused on slow fashion and sustainability!”
VIVAIA ~ “Nicol is the best partner I have met this year. Especially under the situation of COVID-19, the cooperation with her has brought me unlimited warmth. Her kind, meticulous working attitude has touched me deeply. When we cooperated for the first time, I felt that her beautiful and fresh image and elegant and capable temperament are super fit for our brand positioning. As we gradually contacted, I found that she was very patient and responsible. We cooperated about our brand’s flat shoes at the first time, and through her Instagram and blog sharing, this collection of shoes has been promoted very well. Then with the launch of our new collection of kitten heels, I contacted Nicol again, hoping that she would continue to cooperate with me. She agreed, which made me very excited! Sure enough, she can also control the kitten heels very well this time. The pictures are all very beautiful! I really appreciate it. So pleasant to cooperate with her!”
Collected Clothing Co ~ “Nicol was a joy to work with as a brand ambassador. Her communication was professional and timely. Even better, her content was on-message and of the highest quality!”
KYND Lifestyle ~ “Collaboration with Nicol was a very pleasant experience. She is kind, true to her values and easy to deal with. Nicol’s review of our product was very extensive and detailed – in the review she not only talked about the product itself, but also gave an overview of our shop and our mission and vision – definitely an over-delivery! We’ll be very happy to work with Nicol again.”
CottonCrab Clothing ~ “Nicol was an absolute pleasure to work with throughout. It is clear to see that she takes a great deal of pride and care in supporting you as a sustainable business and also individuals in their sustainable journey too. Nicol is highly communicative and gathered information from the start in a clear and concise manner so that we both knew the expectations of the collaboration clearly. Nicol made a genuine effort to get to know my brand and was fully transparent about the product that she received, which gave her audience and mine an informative and personal insight into my products. I can’t recommend her support enough and would love to work with her again in the future.”
California Cloth Foundry ~ “Working with Nicol was nothing short of an excellent experience. She was prompt, communicative, appreciative, and kind. She made a lovely informational video about our brand and the items she received. She highlighted CCF very well while highlighting herself as the forward-thinking, brand-conscious sustainable blogger that she is. She is the kind of blogger and person that CCF hopes to emulate through our work.”
Wool& ~ “Nicol was a joy to work with. She was incredibly organized, easy to communicate with, and was full of creative ideas. I look forward to working with her on new wool& products in the future.”
Other collabs include: Blue Canoe, Blush and Blue Jewelry, Oh My Garden!, Pana Mina, Tentree, Lev Apparel, Mareco, Plant Killer Lady, Genia Evelina, The Yellow Morning, Rawson, thredUP ~ Brand Ambassador, Kyra Jane Clothing, Sheena Marshall Jewelry, Emily’s Store, Edella Co, Thirdlove, Beauty Care Naturals, Sk*p, REVVV SWIM, MERIT, Nix Mouthwash, Grae Cove, Della Terra.
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